EIGHTY—EIGHTSTUDIO
EN/ES
Review your opportunity ↗
Direct-booking content systems for hospitality

Get more bookings
through cinematic
attention.

We turn cinematic images, short-form video and booking-focused strategy into a direct-booking content system for hotels, resorts, Airbnb properties and premium vacation rentals—helping the right traveler discover, desire and book your property directly.

Review your direct-booking opportunity ↗Explore partnerships ↓

Works with your current website and booking engine. No unnecessary platform replacement.

Direct bookings · Lower OTA dependence · Retained revenue

LUXURY HOTELS✦PRIVATE RESORTS✦PREMIUM VACATION RENTALS✦
00 / Model the opportunity
OTA COMMISSION EXPOSURE

See what intermediary dependence may be costing the property.

Use your approximate monthly booking revenue generated through OTAs and average commission rate. This is a diagnostic estimate—not a revenue forecast.

Estimated commission exposure$108,000

per year · $9,000 per month

This is the commercial problem 88 STUDIO is designed to help address: build stronger owned demand while OTAs remain part of a balanced distribution mix.

Review this opportunity ↗

Illustrative calculation: monthly OTA booking revenue × commission rate × 12. Actual commission structures, acquisition costs and direct-booking economics vary by property.

More direct bookingsBuild qualified owned demand
Lower OTA dependenceStrengthen the commercial channel mix
More retained revenueKeep more value with the property
01 / The problem

THE DISTRIBUTION PROBLEM

Your property can win
the booking — and still
give away too much value.

OTAs can create reach. They should not own the entire relationship.

When the property's own story, website and distribution are weaker than its OTA presence, travelers default to the intermediary. 88 STUDIO strengthens the path that leads guests to choose the property directly.

02 / The direct-booking system
FROM DISCOVERY TO OWNED REVENUE

One content system built to move travelers from discovery to direct booking.

We connect the visuals that earn attention, the story that creates preference and the direct path that captures the reservation. OTAs can remain useful distribution partners without becoming the only place where guests discover and book the property.

01

Capture desire

Cinematic storytelling and luxury-focused AI video and image direction make the experience recognizable before arrival.

02

Move to owned channels

Campaigns, landing pages and the direct-booking journey carry that desire into an environment the property controls.

03

Improve the channel mix

Distribution and creative testing are refined around qualified direct demand, not reach or engagement in isolation.

How success is read

Direct-booking share · OTA share · Commission exposure · Qualified traffic · Booking-path conversion · Acquisition efficiency

03 / Selected client work
CASA NIDO / MARBELLA, GUANACASTE, CR

Make the stay worth choosing before arrival.

For Casa Nido, 88 STUDIO translates the property's architecture, setting and atmosphere into cinematic content designed to build desire and support the path to direct booking.

Client propertyMARBELLA / GUANACASTE / COSTA RICA

Creative direction · Cinematic content · Direct-booking system

Build this for your property ↗
04 / Capabilities

One coherent system.
From perception to demand.

Make the property impossible to confuse.
Strategy · Narrative · Identity

Make the property impossible to confuse.

We uncover the emotional territory, guest promise and visual codes that turn a beautiful hotel into a specific, memorable brand.

Rain falling over a rainforest infinity pool

NOT MORE CONTENT. MORE MEANING.

We do not decorate hotels
with marketing.
We reveal their gravity.

05 / The 88 method

A clearer story.
A stronger signal.
Better demand.

01

Diagnose

Find the distance between the lived experience and the perceived one.

↗
02

Define

Create the strategic narrative, visual codes and commercial point of view.

↗
03

Produce

Build cinematic assets designed as a connected system, not isolated posts.

↗
04

Distribute

Place the right story in front of the right guest across every decisive channel.

↗
05

Refine

Read demand signals, strengthen what works and compound the property’s presence.

↗
Arenal resort framed by tropical gardens
THE COMMERCIAL EFFECT

When direct demand grows, more revenue stays with the property.

01

More qualified direct-booking demand

02

Less revenue lost to OTA commissions

03

Stronger perceived value and rate confidence

04

A more profitable channel mix

INDEPENDENT BY DESIGN

Senior thinking.
Cinematic execution.
Hospitality obsession.

88 STUDIO is a Costa Rica–born direct-booking growth partner for remarkable hospitality brands. We connect senior strategy, cinematic production, luxury-focused AI visual direction and performance so the property does not have to coordinate disconnected specialists.

Work with the studio ↗
Guest walking through tropical modern architecture
06 / Monthly partnerships
THE 88 DIRECT-BOOKING SYSTEM

Choose the direct-booking system your property needs.

Standard gives the property a consistent monthly cinematic content system. Exclusive begins with a deeper study and builds a custom mandate around positioning, content, distribution and the direct-booking journey.

Fixed monthly system
01 / Create consistently

Standard

A monthly cinematic content system designed to keep the property visible, desirable and connected to its direct-booking objective.

Outcome: consistent content that supports direct demand

$1,497USD / month
  • 15 cinematic images per month
  • 8 cinematic videos per month
  • Creative direction tied to the booking objective
  • A coherent visual system for the property
  • Adaptations for social, campaigns and the direct path
  • Monthly messaging and booking-CTA guidance
Start with Standard↗
02 / Study + Build + Optimize

Exclusive

A custom direct-booking mandate for properties that need 88 to study the commercial opportunity and design the complete system around it.

Outcome: a custom system built around the property

Contact usCustom scope
  • Perception and direct-booking journey study
  • OTA-dependence and opportunity diagnostic
  • Positioning and commercial narrative
  • A content system designed for the property
  • Landing-page and booking-experience direction
  • Distribution, measurement and optimization defined by the study
Request an Exclusive study↗

Standard includes 15 final images and 8 final videos per monthly cycle. Exclusive scope and investment are defined after the initial study. Media spend, travel and exceptional on-location production costs are quoted separately.

Not sure which level fits? Review your direct-booking opportunity ↗Need a standalone strategic diagnosis? Explore the separate Private Perception Review ↗
07 / Questions

Before we begin.

Hotels, boutique resorts, private villas, properties listed on Airbnb and premium vacation rentals whose guest experience is stronger than their current digital presence—and that want to build or strengthen a direct-booking channel.

We build a connected content system around the booking journey: cinematic images and videos earn attention, clarify why the stay is worth choosing and direct qualified travelers toward the property's owned reservation path.

No. OTAs can remain valuable distribution partners. We help properties strengthen their owned demand so the commercial mix is less dependent on high-commission channels.

We establish a baseline and monitor the signals the property can reliably share: direct-booking share, OTA share, commission exposure, qualified website traffic, booking-path conversion and paid acquisition efficiency.

Yes. We can work with the existing stack, identify friction across the guest journey and direct landing-page, content and conversion improvements without forcing an unnecessary platform replacement.

AI supports visual exploration, video and image direction, format adaptation and production efficiency. Senior creative judgment, brand strategy and hospitality context remain responsible for the final system.

No. We are based in Costa Rica and work internationally. Production can be on location, hybrid or built as an ongoing remote content system.

Yes. We can lead the complete mandate or act as the strategy and creative layer alongside an internal marketing team, ownership group or operating partner.

No responsible partner can guarantee bookings independently of pricing, availability, operations, market conditions and the booking experience. We measure the commercial signals we influence and make the work accountable to them.

Standard is a defined monthly content system with 15 cinematic images and 8 videos. Exclusive begins with a property and direct-booking study, then 88 designs the strategy, production and growth mandate around the opportunity identified.

DIRECT-BOOKING OPPORTUNITY

Your property may already win the guest.
Let’s help it own more of the booking.

Tell us where revenue is being lost across perception, OTAs, the website or the booking journey. We will assess the property and recommend the right level of responsibility.

2-minute fit assessment · Reviewed personally · Response within two business days

DIRECT-BOOKING FITStep 1 of 4

By submitting, you agree that 88 STUDIO may use these details to evaluate and respond to your inquiry. Privacy

Review direct-booking opportunity ↗