Define what only this property can own
We turn landscape, design, culture and guest experience into a specific commercial point of view.
Costa Rica luxury hotel marketing
Make a remarkable Costa Rican stay easier to choose directly.
Costa Rica–born and working worldwide, 88 STUDIO helps independent hotels, resorts and villas translate exceptional nature, design and hospitality into a stronger direct-booking presence.
Review your direct-booking opportunity ↗
01 / The problem
Location creates interest. It does not automatically create preference.
Costa Rican properties often share the same vocabulary of nature, wellness and adventure. Without a distinct narrative and owned demand system, even an exceptional experience can become difficult to distinguish and overly dependent on intermediaries.
02 / The system
Local context. International luxury standards. Commercial accountability.
Build a cinematic world
On-location, hybrid and AI-supported direction create assets capable of competing in international luxury markets.
Connect story to direct demand
Digital experience and distribution move qualified travelers from inspiration toward the property's owned booking path.
03 / Questions
What should be clear before we begin.
Do you only work in Costa Rica?
No. We are based in Costa Rica and work internationally, on location or through a hybrid ongoing content system.
Can you produce on location?
Yes. Travel and exceptional on-location production requirements are scoped separately from the monthly partnership.
Can you target international travelers?
Yes. Positioning, creative direction and paid distribution can be designed around the property's priority origin markets and guest profiles.
More direct bookings. Lower OTA dependence. More revenue that stays with your property.
Tell us where value is being lost and we will assess the level of responsibility the property needs.
Review your direct-booking opportunity ↗